Brand History

Natural American Spirit was founded in 1982 in Santa Fe, New Mexico, focusing on natural and organic tobacco products. The brand was acquired by R.J. Reynolds (now part of British American Tobacco) for $5 billion in 2015. Japan Tobacco International owns the rights outside the United States.

Product Philosophy

The brand emphasizes 100% additive-free tobacco and uses organic farming practices. Products are color-coded by strength and flavor profile, with the distinctive turquoise pack representing the full-flavor variant.

Market Position

American Spirit positions itself as a premium natural alternative to major brands, commanding higher price points. It has faced regulatory scrutiny regarding "natural" and "additive-free" marketing claims.

Global Distribution

The brand is distributed primarily in North America, Europe, and Japan, with growing presence in markets valuing natural and organic products.