Brand History
Benson & Hedges was established in 1873 in London's Old Bond Street by Richard Benson and William Hedges. The brand became known for premium quality and royal patronage. Ownership is now divided between Philip Morris International, British American Tobacco, and Japan Tobacco across different markets.
Premium Positioning
The brand is positioned in the super-premium segment, known for high-quality Virginia tobacco blends. Distinctive gold packaging and longer length cigarettes are signature characteristics.
Global Licensing
Due to complex licensing arrangements, Benson & Hedges is produced by different manufacturers in various regions: Philip Morris International produces it in many markets, while British American Tobacco controls it in the UK and other territories.
Product Range
The lineup includes Benson & Hedges Premium, Special Filter, and various regional variants tailored to market preferences, maintaining luxury positioning throughout.