Brand History

Lucky Strike originated in 1871 as smoking tobacco and was introduced as cigarettes in 1916. It became famous for its "L.S./M.F.T." (Lucky Strike Means Fine Tobacco) and "It's Toasted" campaigns. British American Tobacco acquired the brand globally in 1993.

World War II Legacy

During World War II, Lucky Strike was a standard-issue cigarette for American soldiers, significantly boosting its popularity. The distinctive red circle logo became an American icon.

Product Characteristics

Lucky Strike is known for its distinctive blend of Virginia, Burley, and Oriental tobaccos. The brand maintains its classic red circle logo and unfiltered version in some markets.

Global Presence

Lucky Strike is marketed in over 65 countries, with strong positions in Germany, Spain, Japan, Chile, and Argentina. It maintains a premium positioning with nostalgic Americana appeal.