Brand History

Marlboro was introduced in 1924 and originally targeted female smokers. In 1955, it was repositioned as a masculine brand with the iconic Marlboro Man campaign, transforming it into the world's largest tobacco brand. It is owned by Philip Morris International outside the U.S. and by Altria Group within the U.S.

Product Lines

Marlboro Red (full flavor), Marlboro Gold (lights), and Marlboro Green (menthol) are core products. Special variants include Marlboro Ice Blast (capsule menthol) and Marlboro Southern Cut. Tar content ranges from 1mg to 12mg across products.

Market Position

Marlboro has been the global market leader for 30+ years, holding a 13.5% international market share excluding China. It sells over 300 billion sticks annually across 180+ countries.

Innovation

Pioneered the "Firm Filter" technology. In 2014, Philip Morris International launched IQOS, a heated tobacco product that captured 28% of company revenue by 2020.