Brand History

Newport was introduced in 1957 and named after Newport, Rhode Island. It grew to become America's best-selling menthol cigarette brand and the second-largest cigarette brand overall in the U.S. market. The brand is owned by R.J. Reynolds Tobacco Company.

Menthol Leadership

Newport dominates the U.S. menthol category with approximately 35% market share. The brand's "Alive with Pleasure" campaign became one of the most recognizable in tobacco marketing history.

Product Characteristics

Newport is known for its distinctive green packaging and strong menthol flavor. Core products include Newport Red (non-menthol), Newport Menthol, and Newport Menthol Gold. The brand uses a "crush-proof" box design.

Market Position

Newport holds particularly strong market share among African-American smokers and younger demographics. Unlike other major American brands, Newport has limited international distribution, focusing predominantly on the U.S. market.