Brand History

Pall Mall was introduced in 1899 by the Black Butler Company as a premium cigarette for British upper classes. The brand name comes from London's Pall Mall street. It transitioned to a value brand in many markets and is now owned by British American Tobacco.

Historical Significance

Pall Mall was one of the first cigarettes to be sold in a cardboard box and was considered innovative for its longer length. The brand was marketed as "the largest selling cigarette in the world" during the mid-20th century.

Current Positioning

British American Tobacco positions Pall Mall as a "value-for-money" brand in its global portfolio. The brand offers longer smoking time compared to standard cigarettes, maintaining its "longer length" heritage.

Global Presence

Pall Mall is sold in over 70 markets worldwide, with particular strength in the United States, where it ranks among the top cigarette brands. The brand maintains a value positioning while offering consistent quality.