Brand History
Introduced in 1954, Winston was among the first successful filter-tipped cigarettes in the U.S. It became America's best-selling brand by 1966. The brand is now owned by Japan Tobacco International globally, while Imperial Brands controls U.S. rights.
Product Lines
Winston is known for its "No Additives" campaign started in 1997, emphasizing pure tobacco taste. The product range includes Winston Red, Winston Blue (lights), and Winston White (ultra lights).
Global Presence
Winston sells approximately 200 billion sticks annually across 130+ markets, making it the world's second-largest international brand by volume. It has strong positions in Eastern Europe, the Middle East, and Latin America.
Racing Heritage
Winston has a long association with American motorsports, beginning with NASCAR sponsorship in 1971 that lasted over three decades.